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What can I do?
Aims
This lesson helps students to recognise, develop and apply their skills for enterprise by defining the skills needed for enterprise. This could be used as part of the provision for Careers Education curriculum links; for PHSE; for English (discussion) or for ICT (presentation).
Preparation
Students need paper, writing instruments, access to ICT/Internet, poster paper and crayons/felt tips. In order to successfully complete the worksheet you will need to download the following case studies:
Arcadia Ed 10 | Coca-Cola Ed 9 | Corus Ed 9 | Gillette Ed 10 | Kellogg’s Ed 10 | Kraft Ed 10 | McDonald’s Ed 9 | NFTE Ed 9
Differentiated target
By the end of the lesson:
• All students will know what are the skills and qualities for enterprise.
• Most students will have linked these skills with decision making.
• Some students will be able to justify which skills they think are most important.
Activities
Students list the qualities which they think are vital to business success. In the main activity, they look at various examples of real decision making in business and rank the most important entrepreneurial skills in order of importance.
Thought Starter
(15 minutes)
Start with the class standing. Students read the brief article and are asked about the qualities. As you accept an answer, that student sits and can give no more suggestions. In this way the starter activity is much more active and more of the class has to be involved. The rest of the starter activity can then be conducted by individuals, by working in pairs (in which case partners can compare lists) or as a whole group discussion. Many of the qualities are outlined in the NFTE Case Study. Students could be allowed to search for other entrepreneurs, apart from the ones mentioned in the Case Study, to help define skills and qualities.
Expected Outcome
a) (5 minutes)
The list of skills and qualities should include decision-making, personal and social skills, leadership, risk management, presentation skills, adaptability, perseverance, determination, flexibility, creativeness, improvisation, confidence, initiative, self-confidence, autonomy, action orientation.
b) (10 minutes)
Students could design a poster representing themselves and the skills which they think they either have, or can develop. It would be a useful exercise to have other members of the class suggest skills that should be included as people are not always aware of the skills they have.
Development
(30 minutes)
This can be carried out by individuals or by small groups or teams each accessing a different case study.
Expected outcome
c) (20 minutes)
| Business |
Problem |
Solution |
Decision maker |
Skills |
| Arcadia |
Finding the right managers |
Management training programme |
Senior HR Staff |
Leadership; risk management; initiative |
| Coca-Cola |
Expanding sales |
Targeting new product/markets |
Marketing managers |
Creativeness; initiative; determination |
| Corus |
Expanding sales |
PESTLE analysis |
Team of managers |
Adaptability; creativeness |
| Gillette |
Developing new markets |
Right marketing mix |
Team of senior managers |
Leadership; risk
management; creativeness |
| Kellogg's |
Poor performance of some products |
SWOT analysis |
Team of senior management |
Leadership; adaptability;
risk management |
| Kraft |
Maintaining competitive advantage |
Right marketing mix |
Marketing managers |
Leadership; risk management; creativeness |
| McDonald’s |
Expansion |
Franchising |
Ray Kroc |
Risk management; determination; confidence |
d) (10 minutes)
It does not matter which skills students choose as long as they can defend their choice. This could be as a game, for example 'just a minute' where a chosen student must talk for 1 minute (or 30 seconds) on their chosen 'top' skill. Alternatively, students could choose a 'top' quality and debate its merits in class, defending their own choice.
Plenary
(10 minutes)
e) Presentation skills are one of the skills for enterprise identified by the Davies Review. Students could use this as an opportunity to create a brief talk as the basis for a presentation. It would be particularly useful if groups were organised so that each group reported back on a different Case Study.
Extension Activity
This talk could be planned and presented using ICT applications. It could be in the form of a web announcement, or an article for a staff newsletter, or a PowerPoint presentation. Students could be encouraged to use words, pictures and animations, etc.
What can I do?
| Easygroup |
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Stelios Haji-Ioannou, 34, the chairman and founder of EasyGroup, based in London, has a very specific goal: to open one new company a year under the Easy brand. So far he’s on schedule. In the past six years, Haji-Ioannou has launched six businesses, from online car rental and financial services to cyber cafes.
The son of a Greek-Cypriot shipping magnate, Haji-Ioannou is building a discount empire.
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| Activity A |
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Read the item from ‘Business Week’ about Stelios Haji-Ioannou. What skills and qualities do you think Stelios has that make him successful in business? Read the NFTE Case Study which tells you more about the sort of qualities needed for business success.
Make a list of all the qualities you can think of. Try at least ten.
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| Activity B |
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Which of these qualities do you have now? Which will you develop in the next few years? How do you think these qualities might help you in your career?
You may wish to write your list here, or you could draw a poster.
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| Activity C |
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Entrepreneurs have to take decisions, which might involve some risk. Look at one or two of the following case studies:
Arcadia Ed 10 | Coca-Cola Ed 9 | Corus Ed 9 | Gillette Ed 10 | Kellogg’s Ed 10 | Kraft Ed 10 | McDonald’s Ed 9
Which involve change? Say:
- what was the problem?
- what was the solution, or answer?
- who do you think made the decision?
You could draw up a table like this:
| Business |
Problem |
Answer |
Who took the decisions? |
What enterprise skills do they need? |
| Arcadia |
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| Coca-Cola |
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| Corus |
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| Gillette |
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Kellogg’s
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| Kraft |
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| McDonald’s |
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| Activity D |
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In the final column list the enterprise skills or qualities which the decision-makers needed to make the decision a success. Which do you think are the three most important? Why?
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| Activity E |
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Choose one of these Case Studies and write a short presentation to the staff at the business, telling them of the change.
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